Thanks I took the punt on ccl as a turn around story. Their story is today to recapture market share. How successful they are? we will find out in a week or two. This should be reflected in a growth of turnover, but not bottom line instead marketing costs. In light of this I feel the share price has been pushed too far. To me $9 plus or minus looks good if the strategy is working, so still slightly short term over valued.
I like the new products they have bought into the Australian market before overseas activities, the fruit drinks from NZ and cc dry a good story as examples. On the other hand there is the need to better ordinate the commercial point of sale activity and the marketing push.
No easy, good luck
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