At a price point, I think $10 is way under valued.
Instead of undercutting competitors by as much as 5000%, 1000% discount @ $50 would have represented excellent value and would have provided SH's a 500% better bottom line, on sales.
$10 is the price one would expect to pay for a very cheap plastic kids toy, made to last for 1 day.
Ann: BrainChip Announces Akida Neuromorphic System-on-Chip, page-134
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