Field Research and Anecdotes, page-14

In response to the many posters questioning my research methodology in sometimes colourful ways.

I took a walk around several different retail areas of varying quality and talked to the sales assistants about their experience with APT and ZIP. Basic DYOR
Many of these girls are also users themselves and it was very interesting to talk to them about both sides of the transaction. Obviously this only applies to bricks and mortar fashion sales.
The typical user is described as a broke uni student or sometimes a young mother. Problems with credit cards are often mentioned. I found some evidence that higher quality establishments used zippay. I found very little evidence of preference between the products from the buyers point of view and got the impression that they were happy to use whichever was offered. This is consistent with the sentiment expressed by the fashion girls I overheard discussing the purchase that could not be afforded. Same, same but different.
Besides the snappy name and flash logo what competitive advantage does APT have? More cash advanced to ever more risky clients??
It is interesting to me that APT has positioned itself as a service that allows broke people to spend money. I believe that this is actually a terrible mistake in the long term as it limits the user base to a certain demographic that does not mind signalling that they do not have any money. Established adults will never use APT because it signals very clearly that they are broke! Too embarrassed to use AP! Good thread title perhaps.
Note that the bounce today is on very low volume. I wonder what will happen after the SPP price is set?

My next series of posts will be focusing on the accounts and what I have decided to call Millennial Accounting Standards. MAS - pretty snappy I think!
GLTAS
Regards