WFL 0.00% 0.3¢ wellfully limited

Ann: 2018 Chairman's Letter to Shareholders, page-28

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  1. 3,171 Posts.
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    Not at all, I believe in order to get to where we are today, fundamentally speaking, bringing major brands to market has required a period of loyalty as we had no finished product and it required a huge investment on P&G’s part and obviously they negotiated and OBJ agreed to a time period of low royalty. Our technology had to prove itself, not only of it’s potential penetration capability, but that P&G needed to see that consumers would actually embrace OBJ’s innovation, as it needed to change consumers habits.

    Just the fact that we tampered with their largest beauty brands would have carried enormous risk and I believe that at certain preset mile stones these royalty rates will change substantially.

    It is very obvious to me that P&G is progressively building out technology into a major volume producing asset and when these rates get lifted it will create enormous on going revenues for our company.

    All I have seen is a progressive roll out of more and more products, more brands into more countries and it is only expanding as we speak. Yes it has been painfully slow but compared to what!! This is has never been done before and seeing a product being professionally demonstrated on the morning show chanel seven and seeing it pop up all over the place in our own country is actually something I celebrate and I commend our board for getting this company to this point.

    I further believe that the next phase will ramp up significantly, as we move into integrated products, smart product, as a result of our second technology. As P&G moves more aggressively into the online shopping arena we will play a significant roll, future x being just one of the major marketing tools that will place a huge spotlight on our innovation.

    Of course it has been painful for some investors due to their time frames and expectations, but I also believe that a lot of investors have not done enough due diligence on just how strong our innovation is ...I sleep well at night knowing that my money is invested in a technology that is so advanced on its competition and it’s penetration factor will lead us to many industries and opportunity, but like all new innovation, it usually takes many years to become a acceptable commodity.

    You can see this as a fantastic opportunity to accumulate or choose to lose faith and sell, it all comes down to how we view this company. I have always stated I am a long term investor and I am committed too an beyond the time till I am earning dividends.

    Of course I can be totally wrong, I am just sharing my opinion based on my research and continual communication with the company and am completely entitled to my perspective ....take it or leave it, this is not financial advice, it is all my opinion only.

    All the best Obj and I encourage our board, who I actually believe has and is doing a great job.

    Cheers
    Last edited by attitudes: 15/09/18
 
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