@Pman,
just a question i am wondering as we developed technology for GSK for a cent to improve toothbrush etc why wouldn't be able to improve this for lets say 10c and as the product delivers/improves its share in the market P&G can increase its prices by the same amount its paying royalty to OBJ, wouldn't that be a win -win.. (if possible)
Todays conference call, page-52
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