Yes, I’ve discussed this at length, but I also believe this is clear and not the fault of Steve.
1. The expectations set after the P&G deal in 2014 was announced have not been met and shareholders have been frustrated as a result. Me included.
2. The former board of three were not able to construct and deliver a strong commercial deal with P&G for the initial launch roll out.
3. The former board of three over promised and under delivered on numerous initiatives and new partnerships.
When Steve joined there was little he could do initially to influence major changes as the old guard were stuck in their ways.
Change management takes time and can be delicate.
Fast forward to now, he has constructed the board with the expertise he believes is required to develop and deliver a more commercial strategy. I am actually staggered with how quickly he has been able to orchestrate this!
For now, I am backing him and the team to deliver the goods.
To make a football analogy. The Melbourne Demons went bargain basement with their coaches and executive team many years ago to try and turn things around. They continued to go backwards - on field and off field.
They then decided to bite the bullet and bring in an experienced board and coach whom had a history of success in Paul Roos and Peter Jackson to create a new level of professionalism and high performance culture.
Did they pay for this, yes they did. You don’t get strong players by paying unders.
I’m giving Steve and the new team the support they deserve and will evaluate this in 12 months time.
OBJ Price at posting:
2.2¢ Sentiment: Buy Disclosure: Held
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