a apology to shareholders from tony schoer, page-24

Showman, I am sure many accept your apology regarding the perceived lack of corporate transparency; of course, bad publicity effects decision making, and even more so, the intangibles that do not present themselves on the balance sheet of any fiscal familial arrangement.

However, can't you see that by marketing the company on a share forum leaves both yourselves, the company and the shareholders exposed to scrutiny that is neither warranted or needed?

I have implied this to you previously, but surely to "sell" your company, or at least, provide on line communication to shareholders through Hot Copper, should be firstly annonymous and secondly, in-house via an on line email shareholder support service?

Your shareholders applaud you for your open thinking for all to see - but does this help? Is Hot Copper a tool for all MDs to correspond to and answer shareholder enquiries?

In reality, journalists of all persuasions patrol these sites to fill space and IMO, to continue to converse to shareholders within the public domain, will only leave you open to more persecution. In fact, it could be put that for you to expose your own fragile exposure to the highly speculative arena is a fault in any management dynamic. Their is no doubt that your presence on Hot Copper has provided "others" with ammunition.

For me, you have seemingly harassed your own self by propogating your own publicity.

Being both an honest and credible professional does not equate or "open the door" to the average human condition where self perpetuating untruths are the rule of any public domain. This is a jungle Showman.

You have been adamant in stating the significance of the internet laws regarding defamation, but to me, this is bordering on the ludicrous.

You leave yourself wide open to fair comment while attracting the moths that circumnavigate any flicker that remains within the fireball of the good Aussie writer's block.

I personally think you should think about this for your own sake. I am now unsure whether you are alarmingly nieve or too persistent in marketing your company within the wrong arena.

IMO, you are either a pioneer or a mouse waiting for the trap to be made to order.

For interest sake, I do not hold Pluton but admire the wealth created by your business plan but this is of no significance to my opinion. I think she is close to a buy but IMO you are doing yours3elf no favours by announcing your own commentary on here.

Your call and please take note.