"The strategy is targeted at grabbing marketshare from the traditional producers of these products who have to toe the line (and produce the labels for them) or face losing place on the shelves of the duopolists altogether"
These days, more likely than not, the same Chinese or Thai factory will manufacture for the Nestle's, Nike's and Colgate's of this world, as well the retailers house brands, be it Aldi or Safeway.
