didn't sala say, page-12

re: what did sala say? watso
Sooo much twaddle on this stock each time I read thru threads ,
thought I would put something up with some body in it for you

Enjoy and do not forget your stop loss with this baby

shares on issue 101,952,435..X.60c=$60mill


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LIGHTING UP HONG KONG WITH INNOVATIVE SIGN SYSTEM

Sydney - Friday - January 23: (RWE) An Australian company plans
to light up Hong Kong with its LumaGraphics, a large screen video and
moving illuminated high resolution full colour display system.
The company Lumacom Ltd reported to the ASX today about its
marketing strategy for Asia and particularly Hong Kong.
Lumacom's managing director, Mr Rodd Sala met with Totius Media
executive director, Mr Rob MacMillan, in Hong Kong last week to pursue
marketing of the unique Lumacom technology and products into the Hong
Kong outdoor advertising market.
The first sites in Causeway Bay, facing Hong Kong harbour, are
currently under contract negotiation.
Discussions are simultaneously under way with prospective
advertisers through leading Hong Kong based outdoor advertising
specialists.
This includes outdoor advertising company POAD Group Limited.
POAD hold concessions on a significant number of outdoor and rooftop
sites in Hong Kong, and claims a 30 per cent market share.
POAD has recognised the benefits of Lumacom's LumaPanel product
as a daytime billboard - becoming a dynamic full colour electronic
advertising screen at night - as the way to the future for outdoor
roof-top billboard advertising, replacing existing and outdated neon sign
methods.
The installations in Hong Kong will fall under Lumacom's revenue
earning model.
Announcements will be made in respect of the exact location of
each site when formal documentation has been finalised.
Mr Sala also attended Lumacom's manufacturing facility in Taiwan
to carry out the Factory Acceptance Test of its first Moscow sign.
Lumacom last September disclosed the sign is a direct sale via
the Russian Mega partner to Pepsi.
The sign carries a unique interactive mobile phone sms feature
that will enable the public to send text messages to the display as part
of competitions and promotional campaigns created by Pepsi involving the
Lumacom screens.
Progress on the company's Times Square project is continuing with
Lumacom's senior marketing manager, Mr Simon Martin, currently in New
York.

Shares of Lumacom yesterday traded at 60c, showing a high of 93c
and 21c over a rolling year.
LumaSign technology is innovative large format outdoor sign
technology, delivered to you through the commercialisation of a
scientific principle known as psychophysics.
This is the process in which the human visual system perceives
complete images whilst only receiving partial images through actual
sight.
This sign technology is revolutionising the outdoor neon signage
and outdoor billboard advertising industries, providing many creative and
operational benefits.
How does it work?
Imagine a moving, full colour image on a video screen in front of
you.
You have clarity of vision, and the image is crisp due to the
high density of pixels that make up the screen.
However, with the science of psychophysics, we have discovered
that up to 90 per cent of the pixels can be removed without any affect on
the quality of the image.
In this process, as long as the image keeps moving, your brain is
literally compensating for the gaps left by the loss of pixels, and
assumes that it is still seeing a perfect image.
Now imagine that it's not a video screen that you are watching,
but a large or even huge outdoor sign or video panel, you are viewing it
at night, and your viewing distance is 150yds to a mile or more.
And it's still carrying full color, moving images.
Also imagine that the pixels are actualy little clusters of
LED's, and that they are laid out in a scientifically developed matrix
and driven by some very clever hardware and software.
You've just imagined LumaSign technology.

Background: While the principles of psychophysics as applicable
to signage was recognized in the 1980's,it was only upon the development
and commercial availability of the 'true-blue'LED pixel during 1996 that
the dream of medium, long and ultra-long distance viewing of large
format, animated and moving message, full colour corporate signage and
advertising billboards could become reality.
To exploit the commercial potential of the technology, the
innovators formed a company that was listed on the Australian Stock
Exchange in April 2000.
The company, Lumacom Ltd, is entirely focused on the commercial
application of the science, and owns the worldwide patents and all the
rights associated with the LED-based signage system known as LumaSigns.
Lumacom continues to be managed by the same innovators and
business people that developed the properties of psychophysics and the
electronic technology in the early 80's.
The company is now operating in most parts of the world while
continuing LumaSign product development at its laboratory facilities in
Perth, Western Australia.
Copyright © 2004 RWE Australian Business News. All rights reserved.