Ginger
your correct, this is a major marketing exercise. You are also correct that all that matters is revenue increase over last year , margins, ebida, and profit.
I don't agree that selling out necessarily makes us a more premium brand, but even if it did, not having the product available naturally will lead buyers to the next product. Brand loyalty IS a two way street. Its our Imperitive, our misson to provIde our product to mothers who need it. Its not a product they can delay buyIng.
To your poInt on whats the bottom line, revenue. AgaIn, If were up 300%over laSt year, fantastIc. If we sell out at at all woolIes, agaIn great.
What would our numbers be( retorIcal question ) If we had Supply and were up 1000%?
I thInk goIng Into the agm, Suppy IS the greatest challenge to growth. It' a great problem to have, but needs to be Solved.
WIth our large marketIng Spend whIch SeemS to be workIng nIcely, I dont thInk we want to be marketIng other companIeS product by defalt
Im In thIS for the long term, So are momS. Mgmt cant let down momS or ShareholderS
Sorry for the S Im not doIng It, problem on hc
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