Look at it this way. Knowledgeable buyers go to those asian computer parts dealers to buy their computers and gadgets knowing their prices are the cheapest but the service is poor. Where as less knowledgeable shoppers require assistance and advice and that's where harvey norman fits in. They charge retail prices on gear, because they need to recoup costs of heavy advertising and generally have higher costs of rent and staffing. JB hifi fits in the middle somewhere. Able to charge lower than retail prices, but also offering great service and advice that people can trust, thus it's a more direct competitor to harvey norman than your small asian shop.
With the new 3g iphone rumoured to be out within 2 months and tv sales picking up due to the olympics and continued store rollouts, jb hifi should be in fine shape. The current share price suggest armageddon which is just rubbish. jbh is strong buy imho.
JBH Price at posting:
0.0¢ Sentiment: LT Buy Disclosure: Held
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