I never really thought the demo plant was intended to be a big money maker, but more of a working plant to showcase the Hazer process to potential partners and customers, especially the big oil and gas companies.
I feel that if making money is the objective then much larger commercial plants could then be designed and built based on the optimisation data and experience obtained from running the demo plant.
As far as funding is concerned a large part of this could come from the conversion of the options, but that's unlikely to happen unless the SP is significantly above 30c. What the CEO has planned for the next 15 days- 3 weeks we can only guess.
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