Olay Magnetic Power Infuser, page-26

Bodyguard and bodycare are both blue sky potential products, if we release it on our own the profit margins would be extremely lucrative. 

An example:

Do keep in mind that we have sought new manufacturing routes that offer cheaper production costs.

70cents to produce and we could sell it for $5-7. This is all estimations of course but it goes to show how it could change the 4Cs rather quickly if it suceeds. 

Upon speaking to Steve he gave me two examples of how he achieved 10+million dollar sales in circa 3 days so it is achievable.