Ann: Trading and Sales Update, page-11

terrible? They were hoping to sell 30k a year and sold 9000 in their brick and mortar launch quarter. That's right on track to meet or beat 30k per year. The fact you had an internal target of 50k per quarter (which is crazy unrealistic imo) does not make this terrible lol.

They're also on track for 10million+ revenue for the year (annualised plus growth) which is great for an early product launch and their app revenues are growing into it's own lucrative market earning almost another million per year already (annualized plus growth). 

Considering this product wasnt heard of really until August this is a pretty decent result.