Ann: Acquisition of LIFX and Share Placement, page-72

So the consumer or the business needs to buy more expensive lightbulbs and then pay monthly for ohm monitoring and that's somehow going to save them money.
Aren't any savings lost due to ongoing payments for ohm?
Serious question, not taking the micky or nocking these exciting products.
Just trying to understand the cost benefit analysis here.
Would appreciate some intelligent enlightenment.