Ann: Acquisition of LIFX and Share Placement, page-112

There can be no doubt LifX is an exciting company:
- lighting is THE fast-moving good in the IoT space
- and it should continue to accelerate from here as sales are global and heading towards mass adoption
- the next 3 years should see some eye-popping numbers
- and no doubt some added products eg commercial fittings, added features...
- lighting is not about to go out of fashion
- and LifX have proven they are a player

The synergy between BUD and LifX is obvious at a glance:
- self monitoring products
- bundling for sales
- opens many doors - residential and commercial

The overall commercial proposition is a work in progress:
- all acquisitions have challenges in bedding down, realising potential...
- each part needs to continue to deliver as well as co-funtion
- but you would have to say the board is stronger
- and the standing of the public company is greatly improved

Holders should be pleased with this:
- getting back to 20 cents should be very doable over the next few quarters
- likelihood of other good news has increased eg whale sales
- engagement with distribution partners like Ingram has improved
- new relationships with partners like Amazon has begun
- lots of angles here