Ann: Acquisition of LIFX and Share Placement, page-200

Hi,
I think most if not all people who chose smart lights do it for reasons other than finance. For people I talked to It’s cool is amore common reason and also is part of the journey to a smartify your home. Lights is a good place to start and play around. 

Now when hen it comes to smart home people are concerned with comfort and security. Lights is added as it make sense and can add value to security. If you are spending thousands on smart home for aircon, entertainment and security throwing lights almost always get thrown in the mix.

adding more smart to lights as someone said before, to me, there is no value unless it’s part of a bigger smart home plan.

It will be great if this is BUD plan but if it is then I’ll probably sell my remaining shares. Competitors will include the like of Google with voice control and many others.

may be I’m missing something (did not read all the comments) but it’s seems some think BUD is going residential/ retail. My money will not be on them there.

whatever the plan with Lifx it must have something with commercial buildings. What that can be I don’t know.
i hope it’s good.

cheers