The Board did not foresee a $10 share price in part due to the limited size of the zinc oxide market. Now there is a real possibility that the market increases 10 or 20 fold in a matter of years, but that is just a wild guess. It would be great to see in the next presentation an estimate of the size of the global market for all sunscreen active ingredients, and the rate of penetration of minerals vs. chemicals.
FDA tightens regulation of sunscreen products, page-5
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