Definition of Sales, page-20

Hi Dave,
You say, "So it's not as simple as seeing a light bulb putting it in as shop and selling it. LIFX is a good product but in a business sense to make money LIFX need to sort some issues out."
I have no doubt it's that simple.
I suggest you look into Phillips, how long have they been around for? Imagine their cash backing for innovation and cost production? Then compare to little LIFX, are you surprised they have some issues?
As Phillips likely do too. LIFX must have a quality product to be ~price match. Hey?

Look at the big picture here, LIFX is definitely kicking in this space in regards its infancy. Tech will always have ongoing issues. Luckily these issues can be fixed via firmware updates.

DM had a lightbulb moment for more reasons than one, I think this will pay off and help to being cash positive.
Now we wait for Moby Dick in the very short term.