production aim for late 2009, page-14

Warnie

If you are a smart cookie, which I'm sure you are, you should be seriously looking at where you think a junior iron ore player will be next year and the year after, more so than where it is today.

If, or should I say when, iron ore prices start to ease back, the juniors which are not producing will start feeling the pinch. However the ones with a competitive edge will have a far better chance of survival.

Q. Assuming transport issues are resolved, which juniors are more likely to succeed?

A. The ones with a superior product!!!!

It's a situation which is repeated in every industry. In fact, customers of today are demanding better quality goods and services than our predecessors.

When tropical cyclone Larry wiped out most of Queensland's commercial banana crops in 2006, banana prices soared across Australia. The fruit markets were buying and reselling anything which looked like a banana, and at a premium price. After the industry recovered the market no longer wanted inferior fruit.

There's no guarantee, BUT I know which one I'd rather place my bet on!!!