Olay Tmall Sales April 2019, page-31

I remember all the P&G mantra from ABDM years ago that everybody lapped up (Connect & Develop, we’ll make you wealthy and when we do, you’ll know it blah blah blah). It was all crap back then and remains crap today. It’s cringe-worthy to read - go back in time and give it a go.

The big boys become big because they’re carnivores, squeezing everything from the little guy for their own ends. This behaviour is ubiquitous and almost without exception.

P&G has not helped this company flourish but fortunately it HAS helped it survive.

P&G is not this company’s future. OBJ will take care of itself and create its own revenue and timetables - not rely on glacial developments and soft launches and getting stiffed by miserly royalties.

As resentful as I am of how big business always operates, I have never been more confident about the road ahead. But the wait sucks.