Questions for the Webinar, page-176

Re "There was not explanation as to why it took them 12 months or more and burn $15m-$20m to work out it was a failure and that the market didnt want to buy it. "

In fairness, IMO 12 months is not a long time when you consider the Newcastle example, which took 14 months from win to install - then you have to factor in time for user experience, assessment, feedback and so on. This is not a quick process, hence the seemingly long reaction time. It could be argued that they have responded reasonably quickly.

Secondly, re "They talked about how they have factored in 10% tariffs for US and suggested if tariffs go to 25% they can manage it, not sure how given their losses right now."
My takeout was that if tariffs go to 25%, they will be passing some or all of that on, and they expect that their competitors (who also source from China) will do the same. It makes sense to me.

I'm very unhappy with Ohm to date too, but I can understand the difficulties and time needed in getting a good and reliable read on the market acceptance, the good and the bad, to then develop a counter strategy, and bring it to fruition.