This is why we have AMG Mercs and Camry's. Until they are being stocked alongside our product in Bunnings and Best Buy or wearing the badge of lowest cost per lumen they aren't our competition.
Our competition is Hue, we are above GE and the rest, which is brilliant and should be celebrated give LifX i.sn't much past a startup.
Product quality and market penetration aren't our current challenges.
Questions for the Webinar, page-337
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