Alternative Metrics, page-1339

Got to say - I've just looked through the US site at the ~1500 or so merchants and have some observations...
1) I probably got as far as 500 and recognised about 3 merchants by brand name - when I searched under most popular I only saw 8 brand names I recognised
2) Virtually ALL the merchants were cosmetics or women's fashion - a much greater skew than I expected
3) Most seemed like small pop up local merchants than nationwide brands
4) It all seemed very very Millennial focused FWIW
Overall I guess I was a little underwhelmed at the merchants on board. Not sure how this compares with Australia and how mainstream it is there.
KM