The hilarious thing about this thread is that anyone who understands ANO's business properly would recognise that ANO is best positioned compared to competitors regarding this argument.
ANO's patented technology enables fine controls on particle sizing - and the Board have worked and focused on this area over recent years to ensure even greater control and numerous variations of particle sizes for improved product performance.
Our competitors would either struggle to adjust their particle sizing accurately, or would offer a product that is so unappealing commercially that it would never fly in a cosmetic product, sunscreen or otherwise.
My view is actually that any supposed challenge on the intricacies of particle sizing for zinc oxide would most likely just create further demand for ANO's product in skincare applications due to its competitive advantage in the patented technology processes it holds.
As a sunscreen brand owner - I've spoken to numerous chemists globally, tested hundreds of products and my conclusion, and what I hear from the chemists and formulators is that ZinClear is the superior product choice in every area that matters: Transparency, Lightness, UV Protection, Reef Safety, Cost - and coming soon: Availability of Supply!
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