Greetings Catstar. The article you located does not make any sense to me. It is dated April 8 2019 valuing FOREO @ over 1 Billion dollars:
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=318189779
Other articles from the last couple of days report that FOREO already has Revenue of over 1 BIllion dollars:
'Since last year, FOREO has been selling one product every three seconds with the company totalling over $1 billion in sales. Frank, the Head of Affiliates in Asia & EMEA for the Swedish beauty and luxury brand, rode the wave and was extremely vital to their multichannel marketing strategy. Having been in the performance marketing space since 1999, his focus has naturally gravitated towards ecommerce, mainly within the health and beauty space.'
And then this:
Earlier this month, Foreo announced its travel retail business is proving to be a success, with sales of around 4 million units yearly and a value forecast of US$125bn by 2023.
https://www.cosmeticsbusiness.com/news/article_page/Foreo_CEO_Paul_Peros_steps_down_founder_takes_over/144817
Why would you consider selling a business for a Billion dollars, when it already has Revenues OVER 1 Billion and when it is forecast to be valued @ 125 Billion in 4 years?
Hoofa, if you want to learn a little bit about what Peros was exposed to within the IOT/Influncer space whilst @ FOREO, check out the following Youtube presentation by Head of Affiliates, FOREO Asia & EMEA:
https://www.youtube.com/watch?v=nAxguqCdBFU
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