ARR is not an accounting term it’s made up to portray future revenue streams which may or may not happen, churn may increase etc.
its no different to a contractor like DOWNER saying if my customer keeps producing coal for 10 years at 100 bucks a ton then my annual revenue from that customer is X
ARR is used as a deflective statement designed to draw attention from what is a weak cash flow generating business
focus on cash flow and this business has little
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