I think it was nice change to see PB less corporate to help attract general public interest in the company. IMO its a more humanistic approach, with his facial impressions and body language. This image was further emphasised at the end with his photo looking like someone's grandpa. PB image and reputation has taken an absolute beating and I'm certain this image of him was designed to soften him up to gain investor TRUST. Good move!!
TNG BRR, page-46
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