Ann: Collaboration with Little Green Pharma Ltd, page-108

Hi Ice I think you've distilled nearly everything we need to know in one sentence.

"Despite some great appointments in recent times this IP of OBJ has been picked over by P&G and some of the biggest players in the industry who have passed it up, players with massive R&D divisions and marketing clout."

So have these big players been able to find anything significant in either effect size and or something consistent with the plausibility of what they're
testing for?
Or to put it more simply does the research support the claims?
Us investors will probably never know for sure because we are not privy to the raw data.
Apparently as Ice has pointed out as well it appears bizarrely that our CSO isn't either.
Nevertheless the studies conducted thus far by OBJ have had positively interpreted results.
We should expect this, the study designs have been made that way because who with a vested interest is going to design a study to disprove their hypothesis. One such study even had its participants engage in what appeared to be a market survey.
As I said in an earlier post I am curious to see how how they design this cannabis trial.
Will they be able to convince LGP of the efficacy of their tech?
Is it the last throw of the dice for OBJ?
Have we invested in a nostrum?
If we have its OK because we have other avenues to flog product where the burden of proof of effectiveness is lower.
Beauty and wellness.
In times of old we had people who were masters of the art of flogging stuff of very limited if any efficacy.(nostrums)
These Disallowed salesman or mountebanks would ply their trade in villages and city squares using shills in the crowd to profess to the power of said potion.
Times have changed since then but the premise is the same.
Instead of mountebanks and their shills we have marketers, influencers and bloggers and to a point it's a seemingly legitimate enterprise.
Arguably Donald Trump could be considered a modern day mountebank and he's president of America.
We don't have Donald but we have on our board some serious star power in this regard.
Does it validate our tech?
Who cares.So long as we can find a market right?
Does the fact that bird pooh and penis facials are endorsed by celebrities validate that.
https://hudabeauty.com/gross-af-facials-celebs-obsessed/
Things we do in the pursuit of looking feeling good