Visa to offer installment payment platform, page-40

Afterpay is like Payday lenders, in that they are both services that big banks, visa and MasterCard don't offer to those people because it doesn't fit the profit model that makes all their money.

they simply don't service that market or service it on terms that market wants eg not interest free always like afterpay, no outsourcing of the buying decision that helps them safely spend like afterpay, not taking on all the credit risk and paying retailer up front etc etc.

using the dumb logic of this and other threads, no new upstart has ever cut the big boys grass.... Microsoft / Nokia / Ericsson vs Google cough.... Neo banks vs old banks .... Tesla vs older bigger car companies ... Xero vs all bigger accounting companies.

if customers think you're unique and high value for money it doesn't matter if Goliath is thinking of competing.