Interesting.
A foot in one camp. P&G - safe - maybe for now..
The other market requires a huge shift in the culture/management/funding/business model - bit like building a new company from the base up.
Sure, could happen and maybe it will - that will depend on how "they" respond to the new age marketing of consumer products
- global social media.
Neither OBJ or P&G are skilled in this space.
Its not about OBJ or P&G -
Its about the consumer.
Lose touch with them and no matter how much money you throw at a product - it will not commercially succeed.
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OBJ appoints Paul Peros as CEO of new device business, page-207
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