News: AMC Amcor Says Shareholders Vote In Favour Of Scheme To Create Amcor PLC, page-14

Madamswer,
As I posted in a comment on the Nufarm's glyphosate issue, adverse sentiment can do a lot of damage to a company. While I don't mean to sound like a fearful nutter, the plastic waste problem is an 'unmet need' that may only be second to fossil fuels as an environmental problem. I am aware that Amcor and the entire plastic and resin industry is taking this seriously but 'recyclable' doesn't equate 'recycled'. Look up the problem of microplastic particulates to see how this issue is expanding further. Both issues are not that extreme or dire, otherwise we would have already seen some coal power plants set on fire by now. Even the greenies aren't silly enough to turn their air conditioners off or sell their 4X4s. However, the fact is that it is not going to be enough to make recyclable plastics. The real solution is to have totally degradable ones that break down to natural products. This is one chicken and egg problem -while there are relatively more expensive solutions, they are not developed sufficiently because the plastic industry does not think people will pay the higher prices. And these solutions need years of development and can't be pumped out at short notice.

If you don't think alternative competition can make quick inroads, I tend to agree. But don't discount the possibility of disruption altogether. An analogy is Tesla with its challenge to mainstream auto makers. Today there is plenty of cheap money ready to back a serious disruptor. As with Amazon, it may take many years to build the supply chain and logistics of it all but it would be obvious early in the game where it is all heading. I agree it an off-the-grid, remote risk. However, neither Amcor nor shareholders can assume business as usual. Making 'recyclable' plastics is a red herring because pretty much all commodity plastics used today are recyclable. It doesn't address the real problem because, only a fraction of plastic is actually recycled. And despite the impression it conveys, most of the recycled stuff goes to make lower value products or simply burnt as fuel.

While these are weighty long-term issues, I was mainly pointing out the hip-pocket rationale for an investor, that coordinated stoking of adverse sentiment can inflict damage to the company and investor views - eg; make it look like a cigarette manufacturer. The P/E rating would go down and while yields may be good, the asset value could get structurally lowered.