What about for attracting new investors?
Would they rather watch yet another video of Chris explaining how good it is or seeing him demonstrate how mind blowing and easy it is with a video done on the fly with him commentating the steps in the background?
Film this event and then upload this video to their website, media press releases, etc so potential investors can also have their wow moment and see for themselves that the product is amazing and something they would like to be invested in.
Promote it in its most simple and effective manner; video. It's a video company afterall.
Media thread, page-58
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