Serta Announces Significant Innovation Pipeline at Las Vegas Market Starting with iComfort ® Relaunch

ATLANTA, GA (July 28, 2019) – Serta announced today at the July Las Vegas Market Show the next generation of its iComfort by Serta foam line of premium mattresses. Born from in-depth research and testing – led by a recently established consumer insights team, the relaunch is the first significant innovation under new leadership.

“We know consumer insights are critical given how the retail landscape has shifted,” said Melanie Huet, Chief Marketing Officer. “Insights from our segmentation study, coupled with our newly established consumer insights team, provide us with information to help us deliver products consumers actually want. And we’ll bring innovation as often as the consumer needs it – accelerating our previous process of going to market – starting with the iComfort relaunch.”

Next Level Cooling and Support: iComfort Relaunch

The brand’s first and most anticipated innovation features a first-of-its-kind memory foam layer infused with carbon fiber for cooling as well as strength and resiliency. This system channels heat away from your body and provides exceptional strength for back and neck support.

The iComfort line will be launched in October, starting at $1,199 for a Standard Queen and running up to $2,199 as additional product features are added. The brand will support the launch with a significant investment, including a full new advertising campaign across TV, digital and social channels along with PR and consumer-driven activations, strongly focusing on targeting the millennial audience.

https://www.serta.com/news/serta-announces-significant-innovation-pipeline-at-las-vegas-market-starting-with-icomfort-relaunch

Plus @DT Perry on twitter (a 30 second video)
Melanie Huet shows us how Serta’s new iComfort line features highly conductive carbon foam. That is a real light bulb.

Am unable to post link but it shows 2 pieces of foam one of which light up when a globe is placed on it