Ann: Final Director's Interest Notice, page-39

So beaten up its amazing - Strategy suppose to be digitalization meaning the end of the long working capital cycle and more uniform sales around the year. Unit cost to drop by70-80% as you no longer print stuff.

Some customers may still like print so let them go.. with sales of $60-80m you can lose the hardcopy loss making ones and focus on the profitable online users who want digital offerings. With half of the sales you could make this highly profitable. Capital light model.

That was the plan. and for that we need a proper app as the one Naseema and Iain Dustan built is the work of donkeys. Instead they focused on loss making gift cards. Incredible incompetence.

Let's hope the new Board, whose investors bought in on the strategy above, are now ready to execute on it.

Othetwise this will turn into Iain Dust.