I think you need more imagination.
if I was PSSI I would not charge users for LNU functionality. I would wear the cost myself (say a dollar per user per year) and make it back in increased revenue from more engaged fans plus targeted advertising based on increased data knowledge of my clients.
a dollar per year per customer would add up with 80 million fans.
if only 5% of fans use it, that's $4 million per year. that's a PE ratio of 10 at current prices.
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