How much cash in the bank again please?, page-19

The growth has been very impressive.
I used to be in the packaging business to FMCG food customers. When new products were launched by our customers, we got large initial orders and novices used to project forward to continued growth based on our intial sales.
However, you soon learned that our customers initially filling the shelves of their customers(supermarkets) accounted for much of our initial sales of packaging.
What actually counted for continued ongoing business was how much was going off the supermarket shelves.

With that background, I have a feeling that much of the current ANO sales are filling the pipeline rather than ongoing sales caused by sales of sunscreen to the public.

What is the experience of your own sunscreen sales, Vestro...what % of your purchases from ADo have flowed through to sales to the public or conversely what % is stockbuild for retail shelf filling and logistical stockholding for customer service???


The point is, is everyone getting over excited when much of the ADO sales to date is filling the pipeline??? If so, there will be a big drop in sales vs experience to date before the true ongoing demand is established.