The road to commercialization, page-119

There's a world of difference between that porotherm build compared to an FBR built wall, see if you can spot the differences!!!. There are so many misconceptions re building techniques posted here from people that's never been in the building industry and the thumbs up says it all.
If FBR were to build and sell machines to the building industry leaving all the problems associated with building masonry homes to others and concentrated on building robotics which FBR are good at, it could of become successful, now they’re supplying WaaS, how on earth can you supply a million dollar machine with it's maintenance, depreciation, supplying 2 to 3 worker's, dealing and competing with contractor's, build quality, design issues, responsible for structuaral building warranties for years after and remain financially competitive and commercially viable is beyond me.