Hi SMAC
that was my thinking too...the dry shampoo industry is currently worth over 3 billion so I wouldn't be surprised if that is what Jeff was going for..a recent dry shampoo product went viral (can't find article) but if our product with the lighter chassistook off who knows 2hat it could do to the bottom line ... especially if it reduces the negative effects (as attached)
https://www.irishexaminer.com/breakingnews/lifestyle/fashion/the-dry-shampoo-industry-might-be-booming-but-what-effect-does-it-have-on-your-hair-866175.html
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