Just doing a quick google at light products
Pretttyy cheap to go with Kogan, or any other generic brand:
compared to LIFx
Why pay an extra $30-$50 for a bulb that does the exact same thing?
First mover advantage doesn't really seem to be in effect. Looking at consumer cyclicals, won't be many people rushing out to get a light changing bulb when there's imminent fears of recession and limited wage inflation.
I have long been in this stock since about 15c, but might be time to exit and preserve my capital. I don't see this shooting the lights out (pardon the pun) any time soon.
GLTAH - don't be blinded by your faith in companies (sorry for all the light puns)
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