Ann: Maiden Order in Florida, page-9

I see this as a tipping point - others have said for example "we've had $25k worth of sales in 3 years" or however long a time period.
Whilst technically true, my counterfactual is "we've had $25k worth of sales in one month".
Sales aren't linear when you're bringing a product to market; in scenario 1 it implies we'll have another $25k sales in the next 3 years, scenario 2 implies 36 months x $25k over the same period. Neither is true.

Although with proof of concept and proven demand (through more than one channel), the 36x25k will be closer (albeit WELL under obviously).

We're not out of the woods yet, as I've said the cash balance from the last report implied four months' cash holdings based on existing cash burn. But if this is indeed as big as I/we think, we could be looking at a watershed moment.