Ann: Retraction of Statement and Clarification of 5 Year Target, page-8

I was once invested in FOD but sold out at breakeven. At the time I saw too much change of goods at the Coles and Woolworths supermarket shelf level to have confidence in the company's marketing model. Yes, many new lines were being rolled out but equally many were not being restocked by the majors. Additionally, the consumer was being offered product that you just wondered how much market research was being conducted prior to release.
Ive come back to watch and read the latest news on FOD and simply ask how successful is the busy going to be outside of an aggressive local market. When Kaufland arrive in 2020 I am sure there will be one or 2 contracts announced because juice is best fresh and a local provider may be sought, however, I just question this company's growth story.