In looking at Chemist Warehouse website it does not seem like Bubs formula is marketed or promoted anymore than say NAN or Aptamil.
Going to my local Chemist Warehouse A2M still has the most shelf space.
My question then is what does Bub get for the $20 million share based payment for marketing support and promotional services?
I know that it will be performance based but I wonder if the other brands have similar arrangements with Chemist Warehouse putting all the brands on the same footing.
BUBS On Shelf - General Pics & Write Ups, page-204
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