"...we blame population but in reality it's the mass consumption..."
I've got some news for you, ... consumption is an index function of population.
i.e., Consumption = Population to the power of n, where n is a number that is meaningfully greater than one.
And that's why what we probably need to do is educate the billions of tomorrow's consumers to do so in a totally different way than the mere hundreds of millions of consumers have been doing over the past 50 years.
