they are not new. They have announced this partnership with Fidelity and Pangea in the past. It’s immaterial.
On another note, I was strolling through my local woolies and Coles. About 98% of lights and globes are dominated by Philips, with the rest made up of Mirabella and Olsent. I reckon LIFX will work on Coles and woolies next. It’s not the right time yet, as they need to work on their margins first and until they become a household name.
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