New blog! Programme Update, page-24

Wouldn't it be nice if FBR built a school building free of charge in a developing country for every 10,000 houses built in Western world? Great marketing and an added bonus to the triple bottom line reporting that more and more companies are adopting. Also a great way to ignite the imagination of the next generation.

Modern companies need to be thinking about the social and environmental impacts of their business model if they are to survive, and I think FBR has the potential to address many of these problems with the right strategic direction. Also a great way to sell FBR services to governments around the world, whilst at the same time generating great PR.

Just a thought.