Launch of Flykk Wallet at SiGMA Malta, page-13

hi Guys,

I am not the biggest fan of the video I would have to say. I have been in digital marketing for many years and there are a number of things that stand out for me.

1- video length. 1:53 is way too long for a promo ad. realistically 30-60seconds is the max. Any longer and people exit the video before they have viewed all the content.

2- I am not seeing a compelling reason to use Flykk over other payment apps, even though we as shareholders know the benefits. I don't think it's clear why someone would sign up. Consumers buy things/ use things because of the benefits, not the features. Video goes straight into how it works without selling the consumer on the benefits.

3- marketing videos usually define the problem before offering the solution.

4- The video uses industry terms like neo bank. I am 50/50 on this as I am not sure their roll out plan for the product. But I think fair to say that if they want merchants to offer Flykk, they may want to see an ad/ marketing video that represents why the consumer would use Flykk over another payment option. if this is the case, using industry terms that the end user may not be aware of might not be the best option.

The above is all in my opinion though. The ad looks great in terms of presentation. It is nice and crisp.

Someone else commented on the music. It is not too bad, I quite like it, but I think the length of the video could make the music annoying to some which may see the marketing message lost to the viewer.