Afterpay Shopping Platform

Hi All,

I had an idea for an Afterpay online marketplace. The likes of a insta/Facebook type arrangement purely for shopping experience, featuring only Afterpay retailers.
My vision would be users / customers have accounts/profiles, merchants have pages.

At the moment consumers have to check database or google Afterpay providers.
Their needs to be a meeting place for both to interact.
Businesses at the moment spend huge advertising dollars , myself included to Facebook / google. We could capture this eventually .
First bring the two parties together, create the experience than once established and performing just as Facebook have done . Regulate the exposure of paid sponsored reach.
What does everyone think?
It would encourage merchant signup just to be part of the platform . A lot of customers would love to see all their Afterpay businesses interacting with them in the one spot. The future revenue for such a place could be huge IMO.
Their are a lot of accounts on IG and Facebook these days that are only active for shopping not socially . Myself and wife happened to be just shoppers on these platforms.