AGI - A Few Thoughts, page-16

I was re-reading the 2019 Annual Report and there were some more points I’m a bit suspect on.

I was looking at one of the new products called Electric Cash on the company website. The game brochure has 3 paragraphs about it.
- The first one was a word salad that holds no useful information

- second is a brief explanation, of which the only difference from a regular lightning/dragon link was that a ‘Jackpot’ was paid off there were 10 symbols on the screen during a free game. This jackpot, I have no idea, as the images accompanying them did not have an additional screen for the jackpot, suggesting it’s one of the 4 pre existing ones (Mini, Minor, Major and Grand), which isn’t a difference from lightning link.

- The third was about availability in certain jurisdictions.

I come to look on their website, to see if there was more info. There was none. Nothing new that wasn’t already explained. They had 2 different games, with nothing more than a logo there. In fact, I looked through the new products

- quick spin is a sequel to their most popular machine for the last 2-3 years. They seem not to target any other market but the USA with this machine, but yet, it’s on the top of the new product list
- Rio Grades Las Toritos is a Mexican online market target, and a slot machine target for the Americas. No info from a google search reveals any news on this machine for any other market.
- Electric Cash as above
- Lucky Shot, another Latin America target, however the first result when google searching “lucky Break Ainsworth” was a 1.8 out of 5 star rating.

At least 3 of the 4 Ainsworth new products don’t seem to target anywhere else but the Americas. This is their best performing market, but this approach won’t help other regions, especially Australia. In the CEOs letter of that same document, there were priorities that were listed. Number seven as followed

“ Expand our online capabilities with a focus on content distribution, interactive product innovation and building player databases with live data capabilities throughout online markets in Europe and the Americas. “

Nothing about Australia and the little gambling treasure island that it is? Electric cash was the only product mentioned in the games section of the Australian website, with bugger all information. There seems to be no plan to take the Australian market back from ALL.

One of the high level employees said in a recent interview that they are struggling to find one cent denomination success, and that their success was from high rollers chairing jackpots (Referenced below). This approach does not do well in most places in Australia, as hotels have a smaller allowances of machines, and the demographic who plays the machines puts a cheeky 10 or 20 note, not hundreds of dollars. I don’t think I’ve seen a hotel in rural NSW have an Ainsworth Machine, only RSL and casinos.

they will lose the Australian market even further if they do not change this approach.

Here are my points I think Ainsworth need to tack on or at least strongly consider

-use their partnership with Bandai Namco and other licensed products to develop more of them. Australia have 4 of these, 2 King Kong games, one pac man and the magnificent seven
- Develop an online present with AUSTRALIAN machines, and ship that overseas online, and vice versa. Stop spending so much time on the Americas machines if that’s not accessible to other parts of the world (physically and online)
- create lower denomination focused machines and put that in hotels, rather focusing on the jackpot only people.


Reference
https://www.cdcgamingreports.com/ainsworth-makes-bet-on-quickspin-at-niga/