Didn't want to start a new thread since this is anecdotal at best, but I'm currently travelling in India, and what I've seen here so far has inspired me to top up.
Every house above a modest income threshold has an in-line water filter, the most common I've seen being the Dr Aquajoy range. Further, due to the monsoon season, mould is a huge problem, with it creeping into bedrooms and living spaces.
Despite every effort to provide filtered, purified water, foreigners are still advised to drink bottled water only from reputable brands, and avoid washing teeth with tap water and even the filtered water.
Also, the number of hospitals here is mind-boggling. I counted no less than seven hospitals in a 10 minute drive through Mangalore, one of the more regional cities (much smaller than say Delhi or Bangalore).
The market here for a low maintenance filtration/purification/sterilization device that outperforms the current offerings would be staggering, as it would be in the rest of the countries that aren't considered developed.
Granted Purifloh is targeting the US market initially, and the majority of projections are based on US/AU markets, the developing world is where the real meat will be. Just the competitive advantage hotels could gain by installing a BlueMist system based on the current comparisons would be well worth the price of admission.
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